Guide To Marketing on Reddit
Marketing on Reddit involves engaging with niche communities by providing valuable insights rather than overt promotions. Effective Reddit marketing builds brand awareness and trust by participating authentically in discussions aligned with users’ interests.
MarTech contributor Constantine von Hoffman has published a comprehensive article on Reddit marketing.
He says, “Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed.
To help you understand the platform and determine if it’s a good channel for you, here is our marketer’s guide to Reddit.
In December 2023, Reddit hosted more than 1 billion posts and more than 16 billion comments.
What are the demographics?
- 63.6% of Reddit users are male.
- 44% of U.S. users are in the 18 to 29 age bracket.
- 31% are 30 to 49.
- 50% of Reddit users are from the U.S.
- 64% have a household annual income of $75,000+.”
Comments are closed.
