Guide To Using Images in B2B Emails
Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively.
MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails.
She says, “Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B.
I would love to make a B2B email that renders like a beautiful flysheet, but Outlook isn’t a member of the Creative Suite. Beautiful designs that stack and interact aren’t your friend in an Outlook inbox. Even if you can code your way through most style rendering issues, you’re still faced with the fact that many businesses automatically suppress the download of images in email.
Why bother adding images at all, my B2B email friends? Because a picture is still worth a thousand words. If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points.
Less is more, but not never
Before you make any major changes, check your inbox reports. If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. Here’s an example of what you might see.”
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