Marketing in the age of AI leverages data-driven insights and automation to personalize customer experiences at scale. AI enhances targeting accuracy, content creation, and customer journey mapping, making campaigns more efficient and impactful.

Watch the TED video ‘What Will Happen to Marketing in the Age of AI?’ featuring Jessica Apotheker.

The TED team says, “Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.”

Sharing is caring