Brand Entity SEO [MOZ Video]

The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned, then your brand entity, you can see how good a friend you are to Google and in what context you hang out. But be careful to read the details and confirm that it is your brand entity, because when you’re just a familiar face, Google can get you mixed up with somebody else.”