Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results.

MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’

He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead.

Quantity vs. quality of keywords

If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the most exhaustive list of potential keywords possible. If you run out of rows in Excel or cells in Google Sheets, that is seemingly a badge of honor.

Perhaps you’ll use tools like keyword multipliers, Google Search Console, and GA Site Search to add as many obscure variants of your target keywords as you can find.

This is a fool’s errand, though.

The very blog you’re reading right now gets 48% of its daily traffic from keywords that drive only a single click. And it’s not like we’re getting the same selection of low-traffic keywords every day, either. Google themselves have said repeatedly that 15% of the keywords they see every day are totally new to them.”

How Many Keywords Should You Target?

MOZ
Sharing is caring