Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Build Messages That Build Buy-In’ featuring Tamsen Webster.

This episode covers the following:

  • Why Marketers Struggle to Effect Change
  • Effecting Change, Step 1: How to Identify Where Change Needs to Happen
  • Effecting Change, Step 2: How to Tie Change to Existing Beliefs
  • Effecting Change, Step 3: Communicating Change.

Social Media Examiner

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