A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions.

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’.

The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you’re looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the “why” behind user behavior.”

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