AI analytics empower marketers by transforming vast data into actionable insights, helping to predict trends, understand customer behavior, and optimize campaigns. With AI, marketers can make data-driven decisions that boost ROI and enhance personalized targeting.

HubSpot contributor Laura M. Browning has published an article featuring five ways that AI analytics tools can help marketers perform better.

She says, “Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs.

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Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for something.

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A lot of marketers find that AI analytics tools are tremendous time-savers. Earlier this year, I spoke with Brent D. Payne, an SEO and the CEO of Loud Interactive, who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.”

For this guide, I’ve focused on just analytics tools, though there’s often overlap with uses like content creation and efficiency.”

5 Ways that AI Analytics Tools Can Make You a Better Marketer

HubSpot

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