Boost Your Reach: LinkedIn Video Posts Achieve 3X More Visibility [Report]
LinkedIn video posts are a powerful tool for increasing engagement, offering 3 times more reach compared to static content. Videos help capture attention quickly, enabling professionals to share insights, showcase expertise, and build stronger connections with their audience.
Search Engine Journal contributor Matt G. Southern has published an article citing a study that claims that LinkedIn video posts generate 3X more reach.
She says, “Giegerich’s 90-day analysis revealed video posts consistently achieved higher reach than written content:
- Her lowest-performing video posts garnered nearly triple the impressions of top-performing written posts
- Her most successful video reached 774,000 impressions
- Her video posts averaged around 250,000 views
Giegerich found the most success with:
- Videos under 5 minutes
- Direct-to-camera approach
- Morning posts between 9-11 AM EST
Additionally, she notes adding personal flair to videos may have aided their performance”.
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