Guide to Micro-Influencer Marketing [Guide]
Micro-influencer marketing leverages the power of niche influencers with smaller but highly engaged followings, typically between 1,000 to 100,000 followers. This approach allows brands to reach targeted audiences authentically, often resulting in higher engagement rates and trust from their followers.
HubSpot has published a
Swetha Amaresan says, “A micro-influencer marketing strategy may seem counterintuitive. Why would I seek out someone with a smaller following to promote my brand? Take a look at the following list of reasons micro-influencers might get better results.
Micro-influencers have better engagement rates.
In my experience, the number of followers doesn’t always equate to how well content resonates with those followers.
A great way to track how engaging an influencer’s content is by the number of likes, comments, shares, and saves it receives. This shows that users are going out of their way to interact with the influencer and the post.
Micro-influencers can produce up to 60% more engagement than other types of influencers.
For instance, the average engagement rate on TikTok for micro-influencers ranges from 8.37% to 17.96%, compared to just 4.96% for mega-influencers.”
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