Backlinks are crucial for SEO as they signal to search engines that a website is credible and authoritative, helping to improve its ranking in search results. Quality backlinks from trusted sites drive organic traffic and increase visibility, making them a key element of successful SEO strategies.

In the ‘Ask An SEO’ series, Search Engine Journal contributor Adam Riemer has answered the question “Should I Point Guest Post Backlinks To Homepages Or Individual Ones?”.

He says, “If you want backlinks that can move the needle and build stability, it comes down to quality and natural backlinks. This means the website should:

  • Not list that they allow guest posting or advertorials anywhere (except in the case of mass media as advertorials are clearly marked).
  • Only allow vetted and knowledgeable contributors who are invited to write columns.
  • Have quality control policies in place, including using proper link attributes like “sponsored, nofollow, etc.”
  • Not link to topically irrelevant sites externally, and definitely not the big P’s (porn, payday, pills, personal loans, etc.) unless you’re in those industries.”

Should I Point Guest Post Backlinks To Homepages Or Individual Ones?

Search Engine Journal

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