Global Digital Skills are essential for navigating today’s tech-driven world, enabling individuals to work effectively in digital environments. These skills bridge gaps in the global workforce, fostering innovation, economic growth, and improved employability across industries.

Digital Marketing Institute has published ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’.

Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024.

Of course, change has always been a factor in the workplace, but the widespread adoption of artificial intelligence (AI) could drastically transform the roles of marketers and cause a shift in the skills that they need.

There’s no denying that AI can have a positive impact. It can make the work of a digital marketer easier, more effective, and more efficient. But, unfortunately, many marketing teams and their leaders lack the skills and knowledge they need to keep up.

But it’s not only AI skills that leaders want. Our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ found that search engine optimization (SEO) know-how has become more crucial this year – moving up six places compared to what our research in 2023 found, to rank as the second skill companies lack. Meanwhile, data analytics retains its third spot.”

2024 Global Digital Skills & Training Report: Insights from Corporate Leaders

Digital Marketing Institute

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