Podcasts are an effective tool for business growth, allowing brands to connect with audiences on a personal level and share valuable insights. They help build brand authority, foster customer loyalty, and expand reach through engaging content.

Digital Marketing Institute is hosting a webinar ‘How to Create a Podcast for your Brand’ on Thursday, November 21, 2024.

The DMI team says, “Podcasts are booming, yet only a fraction of marketers use them to build their brand. Ready to dive in but not sure where to start? This webinar is your fast track to launching a podcast that resonates.

In this live webinar, join podcasting pro Harry Morton, founder of Lower Street Media, and DMI’s own expert and podcast host Will Francis, as they break down why podcasting is a powerful tool for brands and how you can leverage it to engage your audience.

Speaker

Harry is the Founder of Lower Street, an award-winning, global podcast agency for brands. From Fortune 500 companies to early stage startups, they launch shows that matter to audiences who care. Since 2016, Lower Street has worked with brands like Fidelity, Pepsi, BCG, and Booking.com. He’s currently working on his first book, on the subject of how podcasting can be the best content marketing tool to humanize your brand in a world of AI. Harry lives in the UK with his wife, 2 kids, and a cow called Eliza.”.

How to Create a Podcast for your Brand

Digital Marketing Institute

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