Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making.

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’.

The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri Weisman delve into the concept of nowcasting in economics and explore two compelling examples of how researchers leverage search interest data to gain insights into the world.”

Sharing is caring