Link Building for SEO: A Guide to the Basics [Guide]
Link building is an essential SEO strategy focused on acquiring high-quality backlinks from reputable websites to boost a site’s authority and search engine rankings. Effective link-building can drive organic traffic, increase domain credibility, and improve visibility in competitive search results.
Semrush contributor Rachel Handley has published ‘Link Building for SEO: A Guide to the Basics’.
She says, “Learn why you should enhance your search engine optimization (SEO) strategy with link building. And how to do it.
What Is Link Building in SEO?
Link building is an SEO tactic that involves getting other websites to link to your website. So search engines like Google may view it as more authoritative and rank it higher in unpaid search results.
Basically, Google treats certain kinds of links from other sites (backlinks) like endorsements. The higher the quality and quantity of backlinks pointing to your site, the more trustworthy it can seem.
For example, Semrush’s Backlink Analytics tool shows that bbc.co.uk has backlinks from over 1 million domains. Including reputable sites like cdc.gov, microsoft.com, and britannica.com.”
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