SEJ Shares PPC And Paid Media Budget Planning Tips for 2025
PPC (Pay-Per-Click) and paid media marketing involve advertisers paying for ad placements based on clicks or impressions, driving targeted traffic to their sites. These strategies offer measurable, fast results and enable precise audience targeting across search engines, social platforms, and display networks.
Search Engine Journal contributor Lisa Raehsler has published an article featuring useful PPC and paid media budget planning tips for 2025.
She says, “In this guide, we’ll explore how to allocate your budget effectively across platforms, invest in paid media wisely, and adjust based on performance to achieve your marketing goals.
Determine The “Right” Budget
Each PPC advertising platform has its own sweet spot.
Google Ads can reach the widest audience, while LinkedIn works best for B2B companies, and Microsoft Ads can be more cost-effective for certain industries.
Knowing which platform works best for your business type helps you make smarter budget decisions.
Start small and grow smart by beginning with a lower budget to test what works, then increase spending on the platforms that bring you the best results.
As your business grows, you can invest more in the campaigns that are proven to work for you.”
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