SEO tools provide valuable insights into keyword performance, site health, and competitor analysis, making it easier to optimize content and technical elements for search engines. By automating data analysis, they save time and enable more strategic, data-driven SEO decisions.

Semrush contributor Rachel Handley has published an article featuring 29 best free SEO tools for 2024.

She says, “We’ve picked the 29 best free SEO tools.

  • All tools have been tried and tested by our team in 2024
  • No credit card details are required
  • Every tool does something different

1. Keyword Magic Tool

Semrush’s Keyword Magic Tool is a keyword research tool that lets you search our database of over 25 billion keywords from 142 countries.

And you can filter results based on various keyword metrics, including:

  • Volume: The keyword search volume—average number of monthly searches in your location
  • Intent: The type(s) of search intent (transactional, commercial, navigational, or informational)
  • KD %: The keyword difficulty score, which measures how hard it’ll be to rank highly
  • SERP features: The type(s) of SERP features (non-standard results) that appear in the results.”

The 29 Best Free SEO Tools for 2024

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