Marketing on Threads involves using Meta’s microblogging platform to engage with audiences through short, conversational posts and multimedia content. Brands leverage Threads to share updates, build communities, and interact directly with users, tapping into real-time discussions and trends.

MarTech contributor Mike Pastore has published a 12-point guide explaining how to use Threads for marketing.

He says, “Threads has become the fastest-growing social media platform in history since it launched on July 5, 2023.

Within the first hour alone, it received a whopping 5 million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter.

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover of the platform, resulting in a 59% drop in ad spend in the U.S. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.”

Marketing on Threads: What you need to know

MarTech

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