Email deliverability: What you need to know [Guide]
In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates.
MarTech has published a new guide titled ‘Email deliverability: What you need to know’.
Constantine von Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through.
Why are email deliverability rules getting tougher?
“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So you have requirements that are tightening up, meant to make it harder to send unwanted and unsolicited emails.”
How big is the spam problem?
“The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. “And over half of those, depending on which metrics you look at, are estimated to be spam.” That’s 173,000,000,000 spam emails a day.
“The internet service providers, the Googles and the Yahoos and the Microsofts of the world are really, really trying to do everything they can to hold down the fort and protect our inboxes from mayhem,” said Price.”
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