In 2024, TikTok marketing leverages AI-powered personalization and interactive ads to drive deeper user engagement, with brands focusing on creator partnerships to boost authenticity. Enhanced e-commerce integrations and in-app shopping features make it a powerful platform for direct sales.

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘How a Legacy Brand Ran with Their TikTok Boom‘

This episode covers the following:

  • The story behind the Spice Village revival and the importance of social listening
  • How an unexpected TikTok virality took Lenox by surprise and influenced their strategy for engaging younger generations
  • Caitlin reflects on the internal reactions to the TikTok buzz and the valuable lessons learned along the way
  • The coolest moments of the Spice Village revival and a glimpse into future plans at Lenox
  • The importance of real-time feedback and why comments are driving product innovation at Lenox
  • Social media platforms Lenox uses and the strategies for each
  • Caitlin on the importance of knowing “who do we want to be following us” on TikTok.

How a Legacy Brand Ran with Their TikTok Boom

Convince & Convert

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