Market research is crucial for understanding customer needs, allowing businesses to make informed decisions and tailor products or services effectively. It also helps identify market trends, reducing risks and enhancing competitive advantage.

Semrush has published ‘How to Do Market Research for a Startup: A Complete Guide’.

Boris Mustapic says, “Performing market research allows you to:

  • Gauge demand: Uncover whether there’s sufficient demand for your product or service before you invest money into developing and marketing it
  • Understand customers: Learn more about your customers and their unique needs and purchasing criteria, so you can sell to them more effectively
  • Create an effective go-to-market strategy: Get a better understanding of your competitors and identify opportunities to succeed in the market

And all of the above can help you create a pitch deck to attract investors for your startup.”

How to Do Market Research for a Startup: A Complete Guide

Semrush

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