Top Free Social Media Monitoring Tools You Need to Know
Social media monitoring tools help brands track mentions, trends, and audience sentiment in real-time, enabling faster and more informed responses. These tools support reputation management, competitive analysis, and content strategy by gathering valuable insights from social platforms.
HubSpot contributor Brian Whalley has published an article featuring
He says, “With so many different platforms today, social media monitoring can take many forms. It could mean tracking specific:
- Keywords (could be your industry, product type, the problem you solve)
- Hashtags
- Users (think influencers, your loyal customers, or “power users”)
- Names (i.e., competitors, products, or even people), or
- Mentions/tags of a user
It can also take place directly on the platforms themselves or in third-party tools, which we’ll discuss shortly. For instance, back in my agency heyday, I used to have about 25 streams I would track in HubSpot with client competitors and handles.
Depending on your brand and goal, social media listening can also offer all kinds of different insights to shape your strategy.”
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