HubSpot Debunks Six AI Myths
AI in marketing enhances customer experiences by delivering personalized content, analyzing consumer behavior, and automating tasks like ad targeting and lead scoring. It empowers brands to make data-driven decisions, optimize campaigns in real-time, and improve overall engagement and ROI.
HubSpot contributor Kolawole Samuel Adebayo has published an article featuring six myths related to AI.
He says, “Over the past decade, I’ve written extensively about some of the world’s greatest innovations. With these technologies, you know what to expect: an improvement here, a new functionality there. This one got faster, and that other one got cheaper.
But when the AI boom began with ChatGPT a few years ago, it was quite unlike anything I’d ever seen. It was exciting and, to be honest, a little bit scary — especially if you’ve seen as many sci-fi movies as I have.
It was easy to get caught up in the headlines and be carried away by varying predictions and “demystifications” of this new, disruptive technology. Unfortunately, a lot of ideas were either miscommunicated, assumed, or lost in translation.
The result? In came AI myths that were far from reality. So, let’s unpack those. In this article, I’ll discuss six of the biggest AI myths and shed light on what the reality truly is.”
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