Creating a successful Black Friday sales campaign requires strategic planning, targeted promotions, and engaging visuals to capture attention. Key elements include early customer engagement, irresistible offers, and seamless shopping experiences to maximize conversions.

MarTech has published an 85-step checklist for creating successful Black Friday sales campaigns.

The MarTech team says, “Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending.

That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

The checklist offers more than just a roadmap. It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels.

Why strategic planning matters

A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources. By building a solid foundation, you’re setting yourself up for success long before Black Friday arrives.”

Boost Black Friday sales with the ultimate 85-step campaign checklist

MarTech

Sharing is caring