CMI’s Reflections on B2B Content Marketing Benchmarks, Budgets, and Trends

B2B content marketing focuses on creating and distributing valuable content to engage and convert business audiences. It builds trust, showcases expertise, and drives decision-making within professional networks.

Content Marketing Institute contributor Stephanie Stahl has published an article featuring the future outlook for b2b content marketing benchmarks, budgets, and trends.

She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing?

According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with MarketingProfs and sponsored by The MX Group.

More what? Well, resources, sure. That’s a given.

Also, more people. Clarity of purpose. Goals. Technology. And maybe more inspiration.

Without these, many of you feel just meh about your work:

• A whopping chunk (58%) of B2B marketers rate their content strategy as merely “moderately effective.”
• Nearly half of those say their strategy struggles because they lack clear goals.”

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]