Six Strategies To Avoid Toxic SEO Links
Toxic SEO links are low-quality or spammy backlinks that can harm your website’s search engine rankings. They often come from irrelevant, penalized, or manipulative sources and should be avoided or disavowed.
Search Engine Journal contributor Ben Steele has published an article featuring six ways to avoid bad & toxic backlinks.
He says, “The following are some of the most common types of unnatural links.
Buying Or Selling Links
There is nothing fundamentally wrong with paying for a link or exchanging some kind of product or service for a link as long as the nature of the relationship is disclosed and the links are not for SEO purposes.
Buying, exchanging, or trading for links for SEO is the problem. Links for SEO are supposed to be a choice influenced only by the content on the page.
If your content is highly valued and people choose to link to it for that reason, then you deserve SEO benefits.
When you enter money or value exchanges into that dynamic, it breaks the ideal purpose of SEO links and introduces a high potential for manipulation. In such cases, Google requires marking the link as rel=nofollow or rel=sponsored so that the links do not pass SEO value. As long as you or the parties linking to you do this, for the most part, there’s no problem.”
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