Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET.

The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20 two years ago, according to data from Foundry.

Key stakeholders in a brand’s customer data environment can no longer fly solo. Marketing, data science, and IT need to be each other’s wingman to make the enterprise fly smoothly. Join us for a Tech-Talk Webinar, presented by Redpoint, to discover how to build an infrastructure that empowers all stakeholders while maintaining strict governance protocols.

You’ll learn how to:

  •  Build flexible architectures that adapt to evolving data needs
  • Maximize data quality for optimal business outcomes
  • Create user-friendly systems for cross-functional teams
  • Ensure compliance in an expanding privacy landscape”.

The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem

Adweek

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