Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement.

MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay organized.

He says, “Check out four ways I’ve helped executives organize their programs so they have the numbers and the plans right at hand.

1. Have a daily stand-up meeting

Yes, adding a daily meeting can make you more productive! Our daily stand-ups help keep my team on track when we have tight deadlines and big projects. These short, focused catch-up meetings were a holiday season fixture in my retail days, too.

You need just 15 minutes or so for everyone to report on what happened yesterday, what’s happening today and what should happen tomorrow. What went well? What are your blockers? Your main goal is to keep people informed and accountable.

Have someone take notes and then circulate a quick update memo after the meeting. An AI notetaker can do this for you automatically. My team uses Fathom, which records meetings, sums up key points and sends an email with takeaways, the recording and a transcript to everyone on the call right after the meeting ends.”

4 tips for helping your email marketing team stay organized

MarTech

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