Content organization involves structuring and categorizing information for easy navigation and accessibility. It enhances user experience by presenting content logically, improving engagement and clarity.

Content Marketing Institute contributor Robert Rose has published an article on optimizing content organization for 2025.

He says, “Optimizing an entire body of content is far from new. In fact, the renowned Greek poet and scholar Callimachus built the first Google about 2,300 years ago.

Despite common misconceptions, the Pinakes (as it was called) wasn’t simply a catalog of the works housed in the Library of Alexandria. It was a comprehensive inventory of all Greek literature that included details about each author, their other works, and biographical information.

The purpose of the Pinakes was similar to Google’s stated mission: to help “organize all the world’s information and make it accessible and useful.”

No surprise — helping people find information today requires a vastly different approach.

Organizing your brand’s body of content as a library gives people a standardized way to find a lot of information quickly — if they know what they’re looking for.”

How To Optimize Content Organization for 2025: Think Context, Not Hierarchy

Content Marketing Institute
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