The Ultimate Guide to Content Marketing Best Practices [Guide]
Content marketing thrives on understanding your audience and creating valuable, engaging content tailored to their needs. Consistency and optimization across platforms amplify reach and build trust.
Semrush has published ‘The Ultimate Guide to Content Marketing Best Practices’.
Dana Nicole says, “Here are 15 activities to consider using in your content marketing plan.
1. Analyze Your Audience
Audience analysis helps you uncover data like psychographics (pain points, challenges, and desires) and demographics (age, gender, and salary) to inform which topics you cover and which types of content to create.
Use Semrush’s One2Target to start audience research.
Open the tool and enter up to five competitor domains. Click “Analyze.”
A report will load audience information. Click along the different tabs to view insights for demographics, socioeconomics, behavior, and audience overlap (where you can see other websites the audience visits).”
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