Manufacturing content marketing educates and engages audiences by showcasing industry expertise, innovative solutions, and product value. It builds trust, drives leads, and strengthens brand positioning in a competitive market.

Content Marketing Institute contributor Lisa Murton Beets has published an article featuring manufacturing content marketing benchmarks, budgets, and trends for 2025.

She says, “New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their content marketing.

Sixty-seven percent of manufacturing marketers say their content strategy is moderately effective. Thirteen percent say it is not very or at all effective, and only 20% say it is very effective, according to the Content Marketing Institute’s annual survey conducted with MarketingProfs.

Manufacturing marketers say the main reasons why their strategies are not as effective as they could be is because they are not tied to the customer journey (47%), are not data driven (46%), and/or lack clear goals (40%).”

Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute
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