Your Guide To Using Social Media Emojis
Using social media emojis enhances communication by adding emotion and personality, making posts more engaging and relatable. They help capture attention, improve readability, and foster stronger audience connections.
Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on using social media emojis.
He says, “Since gaining universal popularity in 2010, the emoji has come a long way.
First developed by digital designer Shigetaka Kurita in 1999, the emoji was originally used to improve the communications on an early incarnation of Japanese telecom giant NTT DoCoMo’s mobile network.
Did you know? Emojis are not the same as emoticons. Emoticons are text-based icons used to suggest emotions. They include 😊 and :-(, for example. Emojis, on the other hand, are small image icons or animated icons used to punctuate a piece of messaging or add a little sparkle to conversations.
From email headlines and landing page copy to SMS marketing, and beyond, the emoji has become a potent force across marketing mediums—perhaps none more so than social media.
Using the right emoji at the right time can have a powerful effect on your social media marketing communications across platforms—elevating your content from average to visually engaging in an animated heartbeat.”
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