Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms.

Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’.

The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility in local search results and the local pack. This video covers how to optimize your Google Business Profile, including key elements such as ensuring NAP (Name, Address, Phone) consistency across the web, selecting accurate categories, managing customer reviews, and leveraging Google Business posts for engagement. From basic setup tips to advanced strategies, we guide you through building a GBP that stands out, drives local traffic, and helps you compete more effectively in your area.”

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