Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making.

Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 11, 2024, at 1.00 pm ET.

The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit miscommunication and accelerate time to insight, with Bayer and TransUnion® leaders. You’ll find out:

  • Why a unified analytics approach incorporating both MMM and MTA models can speed up decision making and increase transparency
  • The steps brands and their agencies can take to streamline their performance reporting and boost ROI
  • How Bayer worked with TransUnion and Nielsen to nip a measurement “frankenstack” in the bud and create a single source of truth for their marketing analytics”.

New Marketing Measurement Strategies

Adweek

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