SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility.

MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’ featuring Tom Mansel.

He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do it. With digital budgets being more scrutinized than ever, there’s a lot more pressure to demonstrate the value of your SEO activity back to your business or your client organizations.

So today, we’re going to spend some time talking about the process that I go through in order to do that forecasting and demonstrate that value. Now, I will say it’s not an exact science. We’re effectively trying to predict the future, which is quite difficult.”

MOZ

Sharing is caring