Guide To B2B Newsletter Marketing
B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing.
HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing.
She says, “Newsletters, like content marketing, “focus on providing value within the email itself. The subscriber doesn’t need to click out to get the value of whatever the newsletter is promising.”
This may sound counterintuitive, but a regular newsletter cadence establishes your brand as an authority in its field.
And if you’re giving your potential customers real value that serves their purposes instead of yours, congrats, you’re well on your way to building trust.
Why Start a B2B Newsletter
The real question, as I learned researching this article, is perhaps, “Why shouldn’t you start a B2B newsletter?”
Starting a newsletter can deliver a great return on investment and build and nurture your target audience — but not if you go into it with unrealistic expectations or limited resources.”
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