HubSpot Suggests Best Times to Post on YouTube in 2025
HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025.
She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday.
I think one way to explain this is that on the weekends, consumers are burnt out from the week and looking for entertainment. The weekend also gives consumers more time to explore the platform and discover their favorite content.
Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment if you’re making longer-form videos.
Bear in mind, though, that YouTube is prioritizing YouTube Shorts and its short-form videos are gaining popularity.
When is the worst time to post on YouTube?
Wondering when you shouldn’t post on the platform? According to our research, Mondays and Tuesdays aren’t so popular among marketers.”
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