An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions.

Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages.

He says, “From your homepage, you have the first opportunity to establish positive brand recognition and clearly define the company’s value proposition to new and repeat users.

A homepage has many practical functions, too, such as:

  • Making an impactful first impression.
  • Driving user journeys into conversion funnels.
  • Helping people discover content assets, products, and services sooner.
  • Showcasing new incentives to buy and leading people to click.
  • Reinforcing trust, expertise, and authority.
  • Catching all topic areas that do not currently have dedicated destinations on the website.”

25 Of The Best Examples Of Homepages

Search Engine Journal

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