Content marketing builds trust and loyalty by delivering valuable, relevant content to your audience. It drives engagement, boosts brand awareness, and supports long-term business growth.

HubSpot contributor Erica Santiago has published an article featuring 12 benefits of content marketing.

She says, “Content marketing works because humans are highly visual creatures.

I know you probably weren‘t expecting to get into science today, but I promise it connects to marketing. More than 50% of the human brain’s cortex is dedicated to visual processing.

Furthermore, research shows that 90% of the information humans notice and send to their brains is visual. Therefore, content marketing, such as videos, graphics, visual ads, and blog posts full of graphs and charts, will surely resonate with your target audience.

Moreover, we are firmly rooted in the social media age, where content is king and more and more consumers are discovering new brands and products via social media. Our recent social media study found that 40% of Gen Z, 40% of Gen X, and 43% of Millennials have discovered new products via social media in the last three months.”

12 Benefits of Content Marketing

HubSpot

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