The Value of Industry Skills Certification to Marketing Professionals [Ebook]
Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market.
Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025’.
Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024.
Of course, change has always been a factor in the workplace, but the widespread adoption of artificial intelligence (AI) could drastically transform the roles of marketers and cause a shift in the skills that they need.
There’s no denying that AI can have a positive impact. It can make the work of a digital marketer easier, more effective, and more efficient. But, unfortunately, many marketing teams and their leaders lack the skills and knowledge they need to keep up.
But it’s not only AI skills that leaders want. Our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ found that search engine optimization (SEO) know-how has become more crucial this year – moving up six places compared to what our research in 2023 found, to rank as the second skill companies lack. Meanwhile, data analytics retains its third spot.”
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