Constant Contact has published a new video ‘How to Segment Your Email List for Better Results’ featuring David Fischer. The Constant Contact team says, “Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years,... [...]

Using AI in marketing enhances efficiency by automating tasks like data analysis, customer segmentation, and personalized content creation. It enables businesses to deliver targeted, real-time campaigns that improve engagement and maximize ROI. Content Marketing Institute is hosting a webinar ‘Unlocking AI for Marketing: End 2024 Strong, Start 2025 Ahead’ on Wednesday, December 4, 2024, at 2.00 pm ET. The CMI team says, “Discover how to seamlessly launch and accelerate your AI initiatives before the year is over. This high-impact live session is tailored for marketing leaders... [...]

Imagine assembling a top team of influencers that promote your business 24/7 and imagine there’s no need for expensive human talent because your influencers are AI. What would happen if you used these influencers to enhance your online visibility, drive traffic, and generate revenue — all automatically? Today, with AIfluencers, you have an opportunity to fulfill that dream. It’s a groundbreaking platform redefining how to take advantage of influencer marketing. This brand-new app overcomes significant marketing challenges by removing the necessity for costly models, photographers,... [...]

Content marketing strategies are vital for attracting and engaging target audiences with valuable, relevant content that builds trust and brand loyalty. They drive traffic, generate leads, and foster long-term customer relationships, ensuring business growth. Semrush has published a new video ‘5 Content Marketing Strategies You Can’t Ignore in 2025’. The Semrush team says, “This video will break down some content marketing tips to scale your content strategy without a big budget or taking up valuable time you can spend running your business. Content strategies you can use... [...]

Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor... [...]

Data is the backbone of effective marketing, enabling businesses to understand their audience’s preferences, behaviors, and needs. By analyzing data, marketers can create targeted campaigns that resonate with specific segments, maximizing engagement and ROI. It ensures decisions are based on facts rather than assumptions, leading to more accurate and impactful strategies. In addition, data helps track performance, measure success, and identify areas for improvement. Real-time insights allow marketers to adjust their tactics quickly, staying agile in a competitive landscape. Leveraging data-driven... [...]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Google’s New AI Tool Is Mindblowing!! The Future of Search is Here’ featuring Neil Patel and Eric Siu. The video covers the following: Live reaction to CRM definition and features. Highly personalized, composable, AI-driven search experience. AI assists learning, problem-solving, and researching effectively. Exploring optimal chat-based user interaction experience. Search engines evolving:... [...]

AI tools streamline website creation by automating design, content generation, and functionality integration, making the process faster and more efficient. They empower users with minimal technical expertise to build professional, user-friendly websites tailored to their needs. Digital Marketing Institute contributor Nick Babich has published an article featuring useful AI tools for creating a website. He says, “We’re living in a truly historic time. The way we used to do many things is rapidly changing thanks to artificial intelligence (AI). While some people try to resist the AI revolution... [...]

SEO maintenance is crucial for sustaining your website’s visibility and performance in search engine rankings. It helps adapt to algorithm changes, fix technical issues, and optimize content, ensuring consistent organic traffic and a seamless user experience. Search Engine Journal contributor Corey Morris has published an article featuring SEO maintenance checklist for essential year-round tasks. He says, “Rather than giving you a specific checklist of things to do during the year, I’m unpacking activities categorized by daily, monthly, quarterly, and yearly. I feel strongly that... [...]