Marketing copy is crucial for communicating a brand’s value, persuading audiences, and driving action. Well-crafted copy captures attention, builds trust, and ultimately converts potential customers into loyal advocates. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Stop Writing Marketing Copy Until You Watch This First’ featuring Neil Patel and Eric Siu. The video covers the following: Some understood marketing fundamentals; others... [...]

Don’t Miss the AIfluencers Webinar, today at 10 AM EST. In this webinar, you will discover how virtual influencers, created by AI, can transform your marketing strategy and significantly increase your revenue If you haven’t reserved your spot yet, act quickly—availability is limited, and this exclusive event is filling up fast: AIfluencers Webinar. In today’s live session, we will explore: ➤ How AI influencers effortlessly generate high-quality content, including images, videos, and sponsored posts. ➤ Strategies to monetize your AI influencers through sponsorship deals, affiliate marketing,... [...]

Content marketing strategies involve creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. By addressing audience needs and aligning with business goals, these strategies build trust, drive engagement, and foster brand loyalty. Semrush has published a new video ‘5 Content Marketing Strategies to Grow Your Business in 2025’. The Semrush team says, “Scaling your content marketing strategy as a small business can often be one of the most difficult challenges to grow your business, get more customers, and rank content on... [...]

Building a business involves turning an idea into a structured, sustainable venture through strategic planning, hard work, and adaptability. It requires understanding customer needs, managing resources effectively, and staying resilient in the face of challenges. The latest Digital Marketing Institute podcast is ‘Use your Personal Brand to Build a Business’. The DMI team says, “In this week’s episode, host ⁠Will Francis⁠ speaks with Niamh Delaney, co-founder of ⁠TeamVirtual⁠, who shares her journey from providing virtual assistant services to coaching others in building... [...]

Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]

B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing. HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing. She says, “Newsletters, like content marketing, “focus on providing value within the email itself. The subscriber doesn’t need to click out to get the value of whatever the newsletter is promising.” This may sound counterintuitive, but a regular newsletter cadence establishes your brand as an authority in... [...]

HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025. She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday. I think one way to explain this is that on the weekends, consumers are burnt out from the week and looking for entertainment. The weekend also gives consumers more time to explore the platform and discover their favorite content. Other video platforms like TikTok and Instagram focus on short-form content, making it... [...]

AI Automation for Small Businesses (just released by Content Sparks) shows you how to exploit the potential of AI tools to streamline your business processes, boost productivity, and simplify your daily operations. This workshop will show you how to choose the right AI tools and implement automation in a way that truly benefits your unique business. As with all the Content Sparks training, you cannot only use it for your own business but also teach it to others. To make it easy to teach this course, it includes: ➤ Student Guide (for a handout or to repurpose into emails) ➤ Workbook (worksheets... [...]

An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions. Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages. He says, “From your homepage, you have the first opportunity to establish positive brand recognition and clearly define the company’s value proposition to new and repeat users. A homepage has many practical functions, too, such as: Making an impactful first impression. Driving... [...]