Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand Keywords In 2025?’. He says, “The most common keyword marketers will include in their strategy is the company name. But depending on search demand, there may be additional keywords that are included. Such as: Brand keyword + product. Brand... [...]

AI Children’s Book Maker 2500 is for you if you have ever wanted to write a children’s book, for your own children or to sell. Even if you feel you don’t have the skills or the experience. Or just didn’t have time. This new AI web tool turns your dream of writing a children’s book into a delightful reality. AI Children’s Book Maker 2500 uses the power of artificial intelligence to write and illustrate beautiful, engaging children’s books. And what’s more, you don’t need any writing or illustrating skills to make this happen. No more worries... [...]

Marketing in 2025 will emphasize personalized, AI-driven strategies and immersive experiences through AR and VR. Sustainability and ethical practices will also shape consumer preferences and brand loyalty. Content Marketing Institute has published a new video ‘2025 Will Be a Bumpy Ride for Marketers’. The CMI team says, “2025 is poised to bring big changes and new challenges to an already turbulent marketing landscape. While it’s hard to predict which dynamics will ultimately play out, Robert Rose says one thing is certain: Marketers will need to be more agile, creative, and... [...]

In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Digital Marketing Depot is hosting a webinar ‘Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Join us for this session in which we’ll explore the pivotal shift... [...]

SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility. MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’ featuring Tom Mansel. He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting... [...]

Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’. The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI... [...]

B2B customer retention hinges on delivering consistent value through personalized solutions and proactive communication. Strengthening relationships via excellent support, loyalty programs, and regular feedback fosters long-term partnerships and repeat business. Search Engine Journal contributor Heather Campbell has made available a webinar replay featuring five b2b customer retention strategies to drive repeat business. She says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar... [...]

Effective marketing in 2024 focuses on trends like personalization, video content, and sustainability-driven messaging to resonate with audiences. Key tactics include leveraging AI for analytics, omnichannel strategies for seamless experiences, and authentic storytelling to build trust and loyalty. Search Engine Journal is hosting a webinar ‘The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025’ on Wednesday, December 11, 2024, at 2.00 pm ET. The SEJ team says, “Embracing a comprehensive approach to marketing – one that unifies every channel,... [...]

EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party data can help marketers meet the moment and drive higher levels of success.... [...]

AI Children’s Book Maker 2500 solves problems that children’s book authors often face, including issues coming from using AI to assist them. Are You Facing These Obstacles with Your Children’s Book Project? ➡️ Struggling to maintain consistent writing and illustration? ➡️ Frustrated by characters that vary in appearance from page to page? ➡️ Overwhelmed by the complexities of the publishing process? You’re not alone, but Eric Holmlund and his team have developed AI Children’s Book Maker 2500, tailored to solve these problems for you. This innovative tool has... [...]