Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram Reels: The Complete Guide‘. Swetha Amaresan says, “If you’re still unconvinced about scheduling reels, I’ll share six major benefits of planning ahead. 1. Posting at the right time garners more engagement. According to a SocialPilot study... [...]

Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit... [...]

AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’. This video  covers the following: Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text Prompt Step 2: Creating AI-generated Images Step... [...]

AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency and ROI. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Surprising AI-Marketing Opportunities Driving INSANE Results’ featuring Neil Patel and Eric Siu. The... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What Are Partnerships Phase 1 of Strategic Partnerships: Establish Your Values and Vision Phase 2 of Strategic Partnerships: Analyze Your Ecosystem Phase 3 of Strategic Partnerships: Grow Strategically With Partnerships. Social Media Examiner  [...]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’. The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility... [...]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have a favorite and don’t sway from it year after year. That’s why this year’s list surprised me. It includes 17 books new to CMI lists (though most aren’t new releases). Most books that received recommendations this year delve into marketing topics... [...]

Webinar formats vary from panel discussions and interviews to live Q&A sessions and product demonstrations, catering to diverse audience needs. Interactive workshops and on-demand webinars further enhance engagement and accessibility. MarketingProfs is hosting a webinar ‘7 Unique Webinar Formats You Should Try In 2025’ on Thursday, December 5, 2024, at 2:00 pm ET. The MarketingProfs team says, “Attend MarketingProfs+ON24: 7 Unique Webinar Formats You Should Try in 2025 to learn how top-performing B2B marketing teams are using a mix of webinar programs, formats and content... [...]

Using social media emojis enhances communication by adding emotion and personality, making posts more engaging and relatable. They help capture attention, improve readability, and foster stronger audience connections. Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on using social media emojis. He says, “Since gaining universal popularity in 2010, the emoji has come a long way. First developed by digital designer Shigetaka Kurita in 1999, the emoji was originally used to improve the communications on an early incarnation of Japanese telecom... [...]

SpotlessLink, just released to the public, is more than a standard URL shortener; it is an all-inclusive platform aimed at improving link management, tracking, and user interaction. For marketers, content creators, and business professionals alike, SpotlessLink is designed to refine and enhance your digital footprint. Key Features of SpotlessLink Link Shortening & Sharing Transform lengthy URLs into concise, shareable links effortlessly. Branding Use your custom domain for tailored, branded links (e.g., yourcompany.com/deals). Social Media Sharing Tailor links for platforms like Twitter and... [...]