Search Engine Journal has made available a replay of its webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’. Heather Campbell says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow automation tools can revolutionize your customer... [...]

Cross-channel remarketing campaigns re-engage potential customers by delivering consistent, tailored messages across multiple platforms. This approach enhances brand recall, improves conversion rates, and maximizes the impact of marketing efforts. Search Engine Journal has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’. Brooke Osmundson says, “Customers don’t stick to one channel when browsing the web – and neither should your remarketing strategy. Here are some compelling reasons why cross-channel remarketing is a must: Extended Reach and Engagement: By... [...]

Manufacturing content marketing educates and engages audiences by showcasing industry expertise, innovative solutions, and product value. It builds trust, drives leads, and strengthens brand positioning in a competitive market. Content Marketing Institute contributor Lisa Murton Beets has published an article featuring manufacturing content marketing benchmarks, budgets, and trends for 2025. She says, “New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their content marketing. Sixty-seven percent of manufacturing marketers... [...]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

Humanizing AI content is essential to create authentic and relatable interactions, fostering trust and emotional connection with users. By incorporating empathy and personalization, AI can deliver more engaging and meaningful experiences, bridging the gap between technology and human needs. HubSpot contributor Ramona Sukhraj has published an article featuring useful strategies to humanize AI content for 2025. She says, “According to Pew Research, 55% of Americans use AI at least once a day. It’s running our wearable fitness trackers and curating our Daily Mixes on Spotify. It’s giving... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]

Creating viral content requires a blend of emotional appeal, relatability, and shareability to captivate and engage audiences. Leveraging trends, storytelling, and strategic timing can amplify its reach across platforms. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com’. The video covers the following: Claude’s new update. AI assistants streamline tasks, replacing... [...]

Content marketing thrives on understanding your audience and creating valuable, engaging content tailored to their needs. Consistency and optimization across platforms amplify reach and build trust. Semrush has published ‘The Ultimate Guide to Content Marketing Best Practices’. Dana Nicole says, “Here are 15 activities to consider using in your content marketing plan. 1. Analyze Your Audience Audience analysis helps you uncover data like psychographics (pain points, challenges, and desires) and demographics (age, gender, and salary) to inform which topics you cover and which... [...]

Content organization involves structuring and categorizing information for easy navigation and accessibility. It enhances user experience by presenting content logically, improving engagement and clarity. Content Marketing Institute contributor Robert Rose has published an article on optimizing content organization for 2025. He says, “Optimizing an entire body of content is far from new. In fact, the renowned Greek poet and scholar Callimachus built the first Google about 2,300 years ago. Despite common misconceptions, the Pinakes (as it was called) wasn’t simply a catalog of the works... [...]

Last year, Eric Holmlund launched an AI tool called : AI Children’s Book Maker. The software works very well, and early customers have already used it to publish over 1000 books. Now, after many months of solid work on enhancing it, he has just released the brand new AI Children’s Book Maker 2500, which, Holmlund reports, is 100X more powerful than the original software. The original version made it so easy to create books that hundreds of customers have created children’s books with its help. You’ll see some of those customers and their books here: Users of AI Children’s... [...]