What Is Google Analytics? A Beginner’s Guide [Guide]
Google Analytics offers in-depth insights into website traffic, user behavior, and engagement, helping businesses make data-driven decisions. It enables tracking of marketing performance, audience demographics, and conversion rates, optimizing strategies for better ROI.
Digital Marketing Institute has published ‘What Is Google Analytics? A Beginner’s Guide’.
Cathal Melinn says, “You’ve researched your audience. You’ve created mind-blowing content. You’re ready to launch your digital marketing campaign. But, all your efforts will be wasted if you don’t have a robust analytics system in place from the start.
According to Renolon, over 55.49% of all websites use Google Analytics which has the largest market share at 26.87% (Statista) of any analytics platform. This shows the vital importance of Google analytics as a platform.
Until 2020, Google’s platform was known as Universal Analytics (UA). This was replaced by Google Analytics 4 (GA4) in 2023.
So it’s important to understand what Google Analytics is in its current form and what’s changed. This beginner’s guide will make sure your business is already using GA4 to make sure you don’t lose out on data or insights. You can review our guide to GA4 best practices to get a solid overview.”
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