A Complete Guide To PPC Ad Targeting Options [Guide]
PPC ad targeting options include demographic targeting (age, gender, location) and behavioral targeting (interests, browsing habits) to reach specific audiences effectively. Advanced options like remarketing and custom audiences enhance precision in connecting with potential customers.
Search Engine Journal has published ‘A Complete Guide To PPC Ad Targeting Options’.
Michelle Morgan says, “By showing an ad on a search engine results page (SERP), you’re in a position to answer the user’s query and potentially influence them to make a purchase.
So, how do you show up on these SERPs?
By bidding on keywords.
What Are Keywords?
Keywords are phrases advertisers use to tell platforms like Google and Microsoft what searches we want our ads to show up for.
For example, when someone goes to Google and types in [blue couch], Google will scan your account to see if you’re targeting and bidding on the keyword.”
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