Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively.

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu.

The video covers the following:

  • AI reduces costs, boosts content creation, traffic.
  • AI SEO success: improved traffic, cost-effective content.
  • AI content, human content, hybrid approach for SEO.
  • Various workflows for different content types.
  • Unique content and perspective remain essential.
  • Use AI chat agents to boost conversions.
  • Ignoring keywords, intent, and content quality.
  • Focus on quality over quantity for content.

HubSpot

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