I lost 30% search traffic to AI… What do I do? [Podcast]
AI enhances traffic generation by analyzing user behavior, optimizing content strategies, and personalizing marketing campaigns to attract the right audience. It also uses predictive analytics and automation to improve engagement and drive sustained growth.
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I lost 30% search traffic to AI… What do I do?’ featuring Neil Patel and Eric Siu.
The video covers the following:
SEO-focused organizations see 10-30% traffic decline.
Seeking marketing insights and competitor analysis for HubSpot CMO.
AI improves search efficiency beyond standard Google use.
Manual site insights searching doesn’t regain lost traffic.
Perplexity used AI to create comprehensive pages.
Data and authority vital in search evolution.
Content boosts awareness, not direct conversions, via LLMs.
Disruption creates new opportunities despite challenges.
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
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