Selling products on Pinterest offers access to a highly visual and discovery-driven platform, ideal for showcasing products to an engaged audience. With features like shoppable pins and targeted ads, it boosts visibility, drives traffic, and converts browsers into buyers effectively.

HubSpot expert Jenna Kutcher has published ‘Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)’.

She says, “This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I didn’t want to spend 80% of my time on an app only for it to deliver 20% or less of a return for me.

When I became a parent and my time basically evaporated, this became even more important to me. Every hour away from my kids needed to be an hour that I was confident was well spent.

So, when I saw the power of Pinterest on my business (with very little effort required from me), I was stunned. For years, I had miscategorized Pinterest as an app merely for seeking inspiration for my next bathroom remodel or reminding myself why I don’t need to get bangs every fall. Maybe you’ve done the same?

I’ve watched Pinterest grow in its efficacy and popularity over the years, and I think there are many business owners and creatives of all levels miscategorizing it just like I used to.”

Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

HubSpot

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